Major boost to local businesses as festival excitement swells

Sep 21, 2023

Like seagulls at the beach on a hot sunny day, thousands of music lovers will flock to Kings Beach for an unforgettable long weekend of sun, surf and soul.

Favourite songs, new music and memories are up for the taking, as the Caloundra Music Festival program has been released with the full line-up of artists and the schedule allowing you to plan your weekend (Sep 29-Oct 1), so you don’t miss a beat.

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Festival fans should go all-in with a weekend pass or buy day tickets at before the final ticket release kicks in next week.

More than just music, the beachside festival experience means collaborating with businesses across the region to showcase Sunshine Coast’s local producers, retail and tourism offerings.

Buddina based business The Branding Office has all the festival merch ready to fly off the shelves and is already taking orders now.

From zero in 2007 to seven in 2023 – that’s how many local craft brewers and distillers will offer up their award-winning beers and spirits at the five festival bars thanks to Beachtree Distilling Co, Brouhaha Brewery, Diablo Co, Moffat Beach Brewing Co, Paradise Rum, Terella Brewing and Your Mates Brewing Co.

Sunshine Coast Council Division 2 Councillor Terry Landsberg said 60 per cent of ticket sales were from out-of-region, reflecting that the artist line-up and the destination were both great attractions for our town.

“Caloundra was named Queensland’s Tourism Town earlier this year and last week named one of Australia’s top three tourism towns,” Cr Landsberg said.

“The sun just keeps on shining for Caloundra’s reputation.

“Kings Beach businesses and Caloundra CBD are ready for the influx, hoping to finish off the school holidays on a high note.

“Businesses across the region were invited to list on the CMF APP and still can.

“Punters can experience plenty of things to do before the festival kicks off each day, whether it’s jet ski hire, breaky at Coffee Cat on Kings, a float at City Cave, Frocal fresh fruit smoothies or a symphony of flavours at Harry’s Beach Bistro and more.”

The festival works closely with local suppliers, vendors, staff and volunteers to create an event that the Sunshine Coast can be proud of.

Businesses wanting to get in front of the CMF audience via the APP can message for the form link via Facebook or Instagram @caloundramusicfestival.

Cr Landsberg also reminded residents and visitors that a number of park, road and carpark closures will take place in the Kings Beach area in order to safely build, run and pack down the Caloundra Music Festival.

“Set-up started September 18 and your patience is appreciated during this time,” he said.

All CMF infrastructure will be removed, and parklands will be completely reopened by 5pm on Friday, October 6.

For full details of changed traffic conditions go to

The Caloundra Music Festival is an event initiative of Sunshine Coast Council and supported by the Queensland Government through Tourism and Events Queensland and features on the It’s Live! in Queensland Events Calendar.

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